{"id":2773,"date":"2008-02-12T14:15:00","date_gmt":"2008-02-12T12:15:00","guid":{"rendered":"http:\/\/www.ced.org.tr\/?p=2773"},"modified":"2014-05-21T01:34:20","modified_gmt":"2014-05-20T22:34:20","slug":"ilacta-reklam-ii-2","status":"publish","type":"post","link":"http:\/\/www.ced.org.tr\/?p=2773","title":{"rendered":"\u0130LA\u00c7TA REKLAM II"},"content":{"rendered":"

<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 Bu konuda \u00a0<\/span>2003 \u00a0<\/span>y\u0131l\u0131ndan \u00a0<\/span>beri \u00a0<\/span>onlarca \u00a0<\/span>yaz\u0131 \u00a0<\/span>yaz\u0131ld\u0131, \u00a0<\/span>ki\u015fisel \u2013 kurumsal \u00a0<\/span>g\u00f6r\u00fc\u015f a\u00e7\u0131kland\u0131. \u00a0<\/span>\u0130la\u00e7 \u00a0<\/span>reklamlar\u0131n\u0131n , \u00a0<\/span>toplum \u00a0<\/span>sa\u011fl\u0131\u011f\u0131n\u0131 olumsuz \u00a0<\/span>etkileyece\u011fi \u00a0<\/span>ve \u00a0<\/span>devletin \u00a0<\/span>ila\u00e7 harcamalar\u0131na \u00a0<\/span>tasarruf anlam\u0131nda bir katk\u0131 sa\u011flamayaca\u011f\u0131n\u0131 dile getirdik. Ancak bug\u00fcne kadar ne Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131ndan nede siyasi erkten bu konuda akl\u0131selim bir yakla\u015f\u0131m g\u00f6r\u00fclmedi. Ama bizler inatla bu konudaki g\u00f6r\u00fc\u015flerimizi yazmaya\u00a0 <\/span>ve s\u00f6ylemeye devam edece\u011fiz. Umar\u0131m sa\u011fduyu galip gelir.<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Bilindi\u011fi gibi , 23.10.2003 tarih ve 25268 say\u0131l\u0131 resmi gazetede yay\u0131nlanarak 01.12.2003 tarihinden itibaren T\u00fcrkiye de re\u00e7etesiz sat\u0131lan \u00fcr\u00fcnlerin halka tan\u0131t\u0131m ve reklam\u0131n\u0131n yap\u0131labilece\u011fi hakk\u0131nda y\u00f6netmelik y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015f , \u0130stanbul Eczac\u0131 Odas\u0131n\u0131n s\u00f6z konusu y\u00f6netmeli\u011fin , 984 ve 1262 say\u0131l\u0131 yasalara ayk\u0131r\u0131l\u0131\u011f\u0131 nedeniyle a\u00e7t\u0131\u011f\u0131 dava sonucunda \u00a0<\/span>iptal edilmi\u015fti. Ekim \u00a0<\/span>2007 \u00a0<\/span>tarihinde \u00a0<\/span>RT\u00dcK ba\u015fkan\u0131n\u0131n , re\u00e7etesiz sat\u0131lan \u00fcr\u00fcnlerin reklam\u0131n\u0131n yap\u0131lmas\u0131 ile ilgili RT\u00dcK yasas\u0131nda de\u011fi\u015fikli\u011fe gidilece\u011fi haberi medyada yer almas\u0131yla beraber g\u00f6r\u00fcl\u00fcyor ki !.. ulus \u00f6tesi sermaye ve \u00e7\u0131kar birlikteli\u011finde olan medya ve reklam ajanslar\u0131 bu i\u015fin pe\u015fini b\u0131rakmayacak.<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>RT\u00dcK Ba\u015fkan\u0131 b\u00f6yle bir laf\u0131 durduk yerde s\u00f6yleyemeyece\u011fine \u00a0<\/span>g\u00f6re , \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7 bir hayli hareketli ge\u00e7meye aday. \u00a0<\/span>984 \u00a0<\/span>ve 1262 \u00a0<\/span>say\u0131l\u0131 \u00a0<\/span>yasalarla \u00a0<\/span>\u00a0<\/span>ilac\u0131n , ecza depolar\u0131nca \u00a0<\/span>eczaneler d\u0131\u015f\u0131nda sat\u0131\u015f\u0131n\u0131n \u00a0<\/span>m\u00fcmk\u00fcn \u00a0<\/span>olmad\u0131\u011f\u0131 \u00a0<\/span>\u00a0<\/span>ayr\u0131ca,\u00a0<\/span>do\u011frudan \u00a0<\/span>\u00a0<\/span>halka\u00a0y\u00f6nelik tan\u0131t\u0131m \u00a0<\/span>ve \u00a0<\/span>reklam\u0131n\u0131n \u00a0<\/span>yasak \u00a0<\/span>oldu\u011fu \u00a0<\/span>bilindi\u011fine \u00a0<\/span>\u00a0<\/span>g\u00f6re \u00a0<\/span>\u00a0<\/span>reklam \u00a0<\/span>serbestisinin \u00e7\u0131kmas\u0131n\u0131 bekleyen kesimler beklentilerini nas\u0131l hayata ge\u00e7irecekler ?.. \u0130lk akla gelen her iki yasay\u0131 da iptal ederek ilac\u0131n reklam\u0131n\u0131n ve eczane d\u0131\u015f\u0131 sat\u0131\u015f\u0131na olanak veren yeni bir yasay\u0131 hayata ge\u00e7irmek. \u00a0<\/span>Bu konuda \u00a0<\/span>eczac\u0131 \u00a0<\/span>kamuoyundan \u00a0<\/span>gelen tepkiler \u00fczerine , Sa\u011fl\u0131k \u00a0<\/span>Bakanl\u0131\u011f\u0131 yetkilileri her iki \u00a0<\/span>yasaya \u00a0<\/span>da \u00a0<\/span>dokunulmayaca\u011f\u0131 konusunda g\u00fcvence verdiler. S\u00f6z konusu g\u00fcvence bu g\u00fcnde ge\u00e7erliyse mevcut yasalarla \u00e7eli\u015fen bir yasa veya y\u00f6netmelik yapmalar\u0131n\u0131n ge\u00e7erlili\u011fi yok. O zaman \u2018\u2019\u015feytan ayr\u0131nt\u0131da gizlidir\u2019\u2019 (ilac\u0131 re\u00e7eteli ve re\u00e7etesiz \u00fcr\u00fcnler ad\u0131 alt\u0131nda iki kategoriye ay\u0131rd\u0131klar\u0131na g\u00f6re ) re\u00e7etesiz sat\u0131lacak \u00fcr\u00fcnler kapsam\u0131ndaki ila\u00e7lar\u0131 , ila\u00e7 tan\u0131m\u0131ndan \u00e7\u0131kararak onlara ila\u00e7 d\u0131\u015f\u0131 bir kavram y\u00fcklemek !.. Ve ilgili yasalar\u0131n d\u0131\u015f\u0131na \u00e7\u0131karmak\u2026 Yap\u0131lacak i\u015flem budur\u2026 Her ne yap\u0131l\u0131rsa yap\u0131ls\u0131n 2008 , taraflarca yo\u011fun m\u00fccadelelerin ge\u00e7ece\u011fi bir y\u0131l olacak.<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Bu konuda , Sa\u011fl\u0131k Meslek Birliklerine ve Odalar\u0131na , \u00f6zellikle TEB ve Eczac\u0131 Odalar\u0131 ve \u00a0<\/span>eczac\u0131lara \u00f6nemli g\u00f6revler d\u00fc\u015fmektedir. B\u0131kmadan , usanmadan her zeminde do\u011frular\u0131 anlatmak ve kamuoyu olu\u015fturmak zorunday\u0131z. Sendikalar , di\u011fer meslek odalar\u0131 ve STK larla organize , \u00a0<\/span>b\u00fct\u00fcnl\u00fck \u00a0<\/span>i\u00e7inde \u00a0<\/span>g\u00fc\u00e7 \u00a0<\/span>olu\u015fturarak \u00a0<\/span>s\u00f6z \u00a0<\/span>konusu \u00a0<\/span>emperyalist sald\u0131r\u0131y\u0131 p\u00fcsk\u00fcrtmek \u00a0<\/span>durumunday\u0131z.\u00a0 <\/span>\u00a0<\/span>Biz \u00a0<\/span>eczac\u0131lar \u00a0<\/span>bir \u00a0<\/span>\u015feye \u00a0<\/span>daha dikkat etmek zorunday\u0131z. \u00a0<\/span>Son d\u00f6nemlerde , \u00a0<\/span>en \u00fcst \u00f6rg\u00fct\u00fcm\u00fcz \u00a0<\/span>olan T\u00fcrk\u00a0 <\/span>\u00a0<\/span>Eczac\u0131lar\u0131 Birli\u011finin \u00a0<\/span>yasak sa\u011fma \u00a0<\/span>anlay\u0131\u015f\u0131 i\u00e7inde , \u00a0<\/span>kerhen , taban\u0131na kar\u015f\u0131 \u00a0<\/span>m\u00fccadele ettim , ama olmad\u0131 \u2026 Demek ad\u0131na inan\u00e7s\u0131z , g\u00f6stermelik m\u00fccadele verdiklerini iyi bilmekteyiz. Bu d\u00f6nem her eczac\u0131 \u00a0<\/span>, \u00a0<\/span>T\u00fcrk \u00a0<\/span>Eczac\u0131lar\u0131 Birli\u011fini , Eczac\u0131 \u00a0<\/span>Odas\u0131 \u00a0<\/span>Y\u00f6neticilerini ve bizleri temsil eden \u00a0<\/span>Delegelerini \u00a0<\/span>her a\u015famada sorgulamal\u0131d\u0131r. T\u00fcrk Eczac\u0131lar\u0131 Birli\u011fi , bu d\u00f6nem \u00a0<\/span>6197 say\u0131l\u0131 yasam\u0131z ba\u015fta olmak \u00fczere , OTC , \u0130la\u00e7ta Reklam Serbestisi , G\u00fcn\u00fc birlik Tedavi , T\u00fcrkiye \u0130la\u00e7 ve T\u0131bbi Cihaz Kurumu , vb gibi Toplum sa\u011fl\u0131\u011f\u0131 ve haklar\u0131m\u0131z\u0131n al\u0131nd\u0131\u011f\u0131 her noktada , kararl\u0131\u2026 ve bu kararl\u0131l\u0131\u011f\u0131n\u0131 hem taban\u0131na hem de \u00a0<\/span>kar\u015f\u0131 tarafa g\u00f6sterebilen , sonu\u00e7 al\u0131c\u0131 politika ve eylemlilik \u00a0<\/span>i\u00e7inde \u00a0<\/span>olmak zorundad\u0131r. E\u011fer bu tav\u0131r g\u00f6sterilmezse su\u00e7luyu ba\u015fka yerde aramaya gerek yok\u2026 Su\u00e7lu delegeler !.. yani t\u00fcm eczac\u0131lar. \u00c7\u00fcnk\u00fc , delegeleri bizler se\u00e7tik ve bizler ad\u0131na tav\u0131r koysunlar diye yetki verdik.<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Yaz\u0131ma ba\u015flarken \u0130la\u00e7 Reklamlar\u0131n\u0131n toplum sa\u011fl\u0131\u011f\u0131na olumsuz etkilerini , kamuya yarar sa\u011flamayaca\u011f\u0131n\u0131 bir kez daha dile getirmeyi ama\u00e7lam\u0131\u015ft\u0131m. Ancak o kadar i\u015fledik ve her meslekta\u015f\u0131m konuyu o kadar iyi \u00a0<\/span>biliyor ki\u2026 \u00a0<\/span>Vazge\u00e7tim. \u00a0<\/span>Ancak \u00a0<\/span>\u015fu \u00a0<\/span>kadar\u0131 \u00a0<\/span>ile \u00a0<\/span>yetineyim. Emperyalizm\u2019in\u00a0 <\/span>kalesi\u00a0 <\/span>Amerika\u00a0 <\/span>Birle\u015fik\u00a0 <\/span>Devletlerinin\u00a0 <\/span>\u00a0<\/span>Sa\u011fl\u0131k ve ila\u00e7tan \u00a0<\/span>sorumlu \u00a0<\/span>kurumu FDA \u00a0<\/span>, \u00a0<\/span>ila\u00e7ta \u00a0<\/span>reklamla \u00a0<\/span>ilgili \u00a0<\/span>\u00a0<\/span>\u2018\u2019 \u0130la\u00e7 Reklamlar\u0131 \u00a0<\/span>doktor ve eczac\u0131lara dahi \u00a0<\/span>yap\u0131lmamal\u0131d\u0131r. \u0130la\u00e7 \u00a0<\/span>tercih \u00a0<\/span>etme \u00a0<\/span>y\u00f6nlendirilmesi \u00a0<\/span>bilimsel yay\u0131nlarla olmal\u0131d\u0131r \u2018\u2019 diyor ve tavsiye ediyorsa , ba\u015fka s\u00f6ze gerek yok diye d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Bir \u00e7ift laf\u0131mda yetkililere ; OECD nin 2007 de Sa\u011fl\u0131\u011fa Bak\u0131\u015f adl\u0131 raporunda \u00fcye 30 \u00fclkenin sa\u011fl\u0131k durumu ile\u00a0 <\/span>ilgili veriler bulunuyor. Bu 30 \u00fclkenin sa\u011fl\u0131k harcamalar\u0131na bak\u0131ld\u0131\u011f\u0131nda T\u00fcrkiye son y\u0131llarda (1995-2005) ki\u015fi ba\u015f\u0131na sa\u011fl\u0131k harcamalar\u0131nda belirgin art\u0131\u015f i\u00e7inde bulunan bir \u00fclkedir. Art\u0131\u015f oran\u0131nda 30 \u00fclke i\u00e7inde ilk 4 e giriyor (%6,3 artm\u0131\u015f) . ilk bak\u0131\u015fta , sa\u011fl\u0131k harcamalar\u0131ndaki art\u0131\u015f olumlu bir geli\u015fme olarak alg\u0131lanabilir. Ancak , ayn\u0131 raporun \u00fclkeler aras\u0131ndaki bebek \u00f6l\u00fcml\u00fc\u011f\u00fc oran\u0131na bak\u0131ld\u0131\u011f\u0131nda yine 30 \u00fclke aras\u0131nda T\u00fcrkiye sonuncudur (%23,6). OECD ortalamas\u0131n\u0131n 4 kat\u0131ndan fazlad\u0131r.(*) Bu iki veride g\u00f6steriyor ki , sa\u011fl\u0131k harcamalar\u0131ndaki art\u0131\u015f \u2013 sa\u011fl\u0131kl\u0131 bir toplum yaratmaya yetmiyor. Bir ba\u015fka ifade ile kaynaklar\u0131 verimsiz kullan\u0131yoruz. Ciddi bir kaynak israf\u0131 var.<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Yetkililerin , bu konularda kafa yorup , yapmas\u0131 gereken pek \u00e7ok d\u00fczenleme varken , ek kaynak israf\u0131na neden olacak ve toplum sa\u011fl\u0131\u011f\u0131n\u0131 tehlikeye s\u00fcr\u00fckleyecek bir d\u00fczenlemenin sak\u0131ncalar\u0131n\u0131 g\u00f6rmeleri gerek.<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Bu \u00fclke hepimizin , do\u011fru ve verimli uygulanan Sa\u011fl\u0131k ve \u0130la\u00e7 politikalar\u0131 , \u0130la\u00e7ta Reklam Serbestisini hayata ge\u00e7irmeye \u00e7aba harcayan yetkililere de bir g\u00fcn gerekebilir.<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Sa\u011fl\u0131cakla kal\u0131n.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0(*)Sa\u011fl\u0131k Ara\u015ft\u0131rmalar\u0131(Dr.Deniz Akg\u00fcn)<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0 Bu konuda \u00a02003 \u00a0y\u0131l\u0131ndan \u00a0beri \u00a0onlarca \u00a0yaz\u0131 \u00a0yaz\u0131ld\u0131, \u00a0ki\u015fisel \u2013 kurumsal \u00a0g\u00f6r\u00fc\u015f a\u00e7\u0131kland\u0131. \u00a0\u0130la\u00e7 \u00a0reklamlar\u0131n\u0131n , \u00a0toplum \u00a0sa\u011fl\u0131\u011f\u0131n\u0131 olumsuz...<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2773","post","type-post","status-publish","format-standard","hentry","category-ecz-mustafa-turunc"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/2773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2773"}],"version-history":[{"count":1,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/2773\/revisions"}],"predecessor-version":[{"id":3995,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/2773\/revisions\/3995"}],"wp:attachment":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2773"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}