{"id":2861,"date":"2007-12-27T17:19:21","date_gmt":"2007-12-27T15:19:21","guid":{"rendered":"http:\/\/www.ced.org.tr\/?p=2861"},"modified":"2014-05-21T01:40:18","modified_gmt":"2014-05-20T22:40:18","slug":"eczacibasi-zentivaspor","status":"publish","type":"post","link":"http:\/\/www.ced.org.tr\/?p=2861","title":{"rendered":"ECZACIBA\u015eI-ZENT\u0130VASPOR"},"content":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 De\u011fi\u015fen D\u00fcnya d\u00fczeniyle beraber,d\u00fcnyada oldu\u011fu gibi \u00fclkemizde de sporun \u015fekli de\u011fi\u015fti.Eskiden toprak sahalarda,gen\u00e7lerin amat\u00f6rce kar\u0131n toklu\u011funa oynad\u0131\u011f\u0131,semtlerin sevilen ki\u015filerinin deste\u011fiyle y\u00fcr\u00fct\u00fclen spor kul\u00fcp\u2019\u00e7\u00fcl\u00fc\u011f\u00fc ,art\u0131k b\u00fcy\u00fck paralar gerektiren dev bir sekt\u00f6r haline geldi.Eskiden okulundan derslerinden kalacak,giyim ve ayakkab\u0131lar\u0131n\u0131 eskitecek diye \u00e7o\u00e7uklar\u0131na sporu yasakl\u0131yan veliler,\u015fimdi ellerinden tutup parayla spor okullar\u0131na g\u00f6t\u00fcr\u00fcyorlar.\u00d6zellikle futbolcu olmak \u00fczere ,sporcular\u0131n fiyatlar\u0131 milyon dolarlarla ifade ediliyor.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>\u00d6nceki y\u0131llarda m\u00fctevazi \u015fartlarda semtler de kurulmu\u015f Vefa, Adalet, Kas\u0131mpa\u015fa, Ey\u00fcp, Beykoz, Sar\u0131yer, \u0130stanbulspor, G\u00f6ztepe, Kar\u015f\u0131yaka ve\u00a0 <\/span>Anadolu daki\u00a0 <\/span>di\u011fer kul\u00fcplerimiz de \u00fclkeye bir\u00e7ok k\u0131ymetli sporcu yeti\u015ftirdiler. Tabii ki d\u00f6rt b\u00fcy\u00fck kul\u00fcb\u00fcm\u00fcz b\u00fcy\u00fck taraftar kitlesiyle sporumuzun \u00f6nderleri oldular ve k\u0131s\u0131tl\u0131 kaynaklar\u0131yla yurt i\u00e7inde ve yurt d\u0131\u015f\u0131nda bir\u00e7ok ba\u015far\u0131ya imza att\u0131lar.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>D\u00fcnya da oldu\u011fu gibi, \u00fclkemizde de insanlar\u0131n en fazla ilgilendikleri alan spor,\u00f6zellikle de futbol oldu.\u0130nsan\u0131m\u0131z hi\u00e7bir konuya g\u00f6stermedi\u011fi kadar bu alana ilgi g\u00f6sterdi.Bu ilgiye paralel olarak da, ma\u00e7\u00a0 <\/span>yay\u0131nlayan kanallar en fazla izlenen kanallar oldular.S\u00fcper Li\u011f ve di\u011fer ma\u00e7lar\u0131n yay\u0131n haklar\u0131, kanal sahibi holdingler aras\u0131nda b\u00fcy\u00fck \u00e7eki\u015fmelere sahne oluyor.Ba\u015fta televizyonlar olmak \u00fczere radyo ve yaz\u0131l\u0131 bas\u0131n yay\u0131nlar\u0131nda spor ve spor yorumlar\u0131na b\u00fcy\u00fck yer ve zaman ayr\u0131l\u0131yor.En fazla reyting alan, buna ba\u011fl\u0131 olarak en b\u00fcy\u00fck reklam pastas\u0131n\u0131n yarat\u0131ld\u0131\u011f\u0131 alanlar da bu\u00a0 <\/span>programlar oluyor.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Spordan sorumlu y\u00f6neticilerimiz ise, b\u00fcy\u00fck kitlelerin spor yapmas\u0131na olanak sa\u011flamak amac\u0131yla amat\u00f6r sporlar\u0131 desteklemeleri gerekirken,ki sa\u011fl\u0131kl\u0131 bir toplum b\u00f6yle yarat\u0131l\u0131r, pop\u00fcler kul\u00fcplerimizi bir reklam arac\u0131 haline getiren uygulamalar ile,b\u00fcy\u00fck \u015firketlerin t\u00fcketimi pompalayan politikalar\u0131na yard\u0131mc\u0131 oluyorlar.\u00a0 <\/span><\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>B\u00fcy\u00fck paralar\u0131n d\u00f6nd\u00fc\u011f\u00fc b\u00fcy\u00fck bir sekt\u00f6r haline gelen bu alandaki kul\u00fcpler,artan maliyetler kar\u015f\u0131s\u0131nda ,ya\u015famlar\u0131n\u0131 devam ettirmek i\u00e7in para kar\u015f\u0131l\u0131\u011f\u0131 isimlerini satmaya ba\u015flad\u0131lar. B\u00fcy\u00fck bir kitleye hitap eden,yaz\u0131l\u0131 ve g\u00f6rsel bas\u0131nda b\u00f6ylesi yer alan,halk \u00fczerinde g\u00fczel bir imaj yaratmak i\u00e7in taraftar\u0131n tak\u0131m sevgisini kullanmak ve nihayet vergi ile ilgili kolayl\u0131klar sa\u011flamak i\u00e7in yerli ve yabanc\u0131 \u015firketler kendi isimleri kul\u00fcplerimizin ba\u015f\u0131na monte ettiler,bunu da T\u00fcrk sporuna hizmet olarak sundular.\u00a0 <\/span><\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Ligimiz, Turkcell s\u00fcper lig\u2019i, Galatasaray Cafe Crown, Fenerbah\u00e7e \u00dclker, Be\u015fikta\u015f da colaturka oldu. T\u00fcrkiye kupas\u0131n\u0131n ad\u0131 da uluslar aras\u0131 bir banka olan FORT\u0130S kupas\u0131 oluverdi. \u0130nsanlar\u0131n tak\u0131m sevgisi, Holdinglerin ve uluslararas\u0131 \u015firketlerin sevdirilme ve benimsetilme alan\u0131 haline getirildi.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Bunlara son olarak eklenen de, senelerce salonlarda Eczac\u0131 ! Eczac\u0131 ! tezah\u00fcratlar\u0131yla desteklenen, li\u011f \u015fampiyonu Eczac\u0131ba\u015f\u0131 voleybol tak\u0131m\u0131 oldu.\u015eimdiki ad\u0131 ECZACIBASI-ZENT\u0130VA spor.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Bilindi\u011fi gibi Eczac\u0131ba\u015f\u0131 ila\u00e7 sanayi, firmas\u0131n\u0131n %75 ini, ge\u00e7en y\u0131l, b\u00fcy\u00fck orta\u011f\u0131 NOVART\u0130S olan ZENT\u0130VA adl\u0131 jenerik firmas\u0131na 460 milyon euro\u2019ya satt\u0131.Ne hikmetse \u015firketin y\u00f6netimi k\u00fc\u00e7\u00fck ortakta kald\u0131.B\u00fclent Eczac\u0131ba\u015f\u0131 sat\u0131\u015ftan elde etti\u011fi parayla iyi bir yat\u0131r\u0131m oldu\u011funu s\u00f6yledi\u011fi, Polonya\u2019daki bir seramik fabrikas\u0131n\u0131 sat\u0131n ald\u0131. <\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0 <\/span>Peki b\u00fct\u00fcn bunlar olurken \u00fclkemizde durum nedir.A\u00e7l\u0131k s\u0131n\u0131r\u0131 655\u00a0 <\/span>YTL dir.\u0130ssizlik oran\u0131 %10 dur,bunlar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc e\u011fitimli i\u015fsizlerdir.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0 <\/span>N\u00fcfusun % 20 si (15 milyon ki\u015fi) g\u00fcnl\u00fck iki dolarla ya\u015famak zorundad\u0131r.\u00a0<\/span><\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0 <\/span>Merkez Bankas\u0131n\u0131n 2002 y\u0131l\u0131nda 25.5 milyar dolar olan d\u00f6viz rezervi,2007 y\u0131l\u0131nda 70.6 milyar dolara y\u00fckselmi\u015f, ancak IMF ile yap\u0131lan anla\u015fmalar nedeniyle 2002-2007 aras\u0131 d\u00f6viz varl\u0131klar\u0131 % 3.13 faizle yurtd\u0131\u015f\u0131 bankalara yat\u0131r\u0131lmak zorunda kal\u0131nm\u0131\u015ft\u0131r.5 y\u0131lda bunlardan 3.5 milyar dolar faiz geliri elde ediliyor.Ayn\u0131 d\u00f6nemde yap\u0131lan ihalelerle ortalama %22.7 y\u0131ll\u0131k faizle d\u0131\u015f bor\u00e7 al\u0131nd\u0131.D\u0131\u015f bankalara yat\u0131rmak zorunda oldu\u011fumuzla, ayn\u0131 miktar para bor\u00e7lan\u0131lsa dahi faiz gideri 17.8 milyar dolar olacakt\u0131r.Aradaki kay\u0131p 17.8-3.5= 14.3 milyar dolard\u0131r.B\u00fct\u00e7emizin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc faiz \u00f6demelerine gitmektedir.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>\u00dclkemizin toplam borcu(i\u00e7 ve d\u0131\u015f bor\u00e7)\u00a0 <\/span>2002 y\u0131l\u0131nda 222 milyar dolarken,2007 y\u0131l\u0131nda % 101 artarak 447 milyar dolara \u00e7\u0131km\u0131\u015ft\u0131r. Bunlar\u0131n b\u00fcy\u00fck k\u0131sm\u0131 da \u00f6zel sekt\u00f6re aittir, y\u00fcksek faiz d\u00fc\u015f\u00fck kur politikalar\u0131 sonucu tatl\u0131 karlar i\u00e7in gelen yabanc\u0131 s\u0131cak paran\u0131n gelmemesi halinde do\u011facak kriz nedeniyle piyasalar peri\u015fan olacakt\u0131r..Ayr\u0131ca ayn\u0131 d\u00f6nemde 21.3 milyar dolarl\u0131k \u00f6zelle\u015ftirme de yap\u0131lm\u0131\u015ft\u0131r ,istikrar diyenlere bu paralar\u0131n ne oldu\u011funu sormak gerekir.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0 <\/span>Cari a\u00e7\u0131k 34 milyar dolara y\u00fckselmi\u015ftir. Bankalar\u0131n%42\u2019si, borsan\u0131n %71.4 \u00fc, sigorta sekt\u00f6r\u00fcn\u00fcn %70\u2019i yabanc\u0131lar\u0131n eline ge\u00e7mi\u015ftir.<\/span><\/span><\/p>\n

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\u00a0\u00a0 <\/span>Gelir da\u011f\u0131l\u0131m\u0131nda; n\u00fcfusun en zengin % 10 u gelirin %34 \u00fcn\u00fc al\u0131rken,en yoksul %10 dilimi gelirin % 2 sini almaktad\u0131r. G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi 17 kat fark vard\u0131r.Bu fark 2002 y\u0131l\u0131nda 13 kat idi.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>2002 y\u0131l\u0131nda, i\u015flenen su\u00e7 say\u0131s\u0131 295 828 iken, 2006 y\u0131l\u0131nda 785 510\u2019a \u00e7\u0131km\u0131\u015ft\u0131r. Rakamlar, toplumsal \u00e7\u00f6k\u00fc\u015f ve \u00e7\u00fcr\u00fcmenin g\u00f6stergesidir.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0 <\/span>\u00dclke bu haldeyken; B\u00fclent Eczac\u0131ba\u015f\u0131\u2019n\u0131n Ba\u015fkanl\u0131k etti\u011fi \u0130E\u0130S(\u0130la\u00e7 End\u00fcstrisi \u0130\u015fveren Sendikas\u0131) n\u0131n \u015fu andaki birinci i\u015fleri ,%75 i yabanc\u0131lar\u0131n eline ge\u00e7en yerli ila\u00e7 firmalar\u0131nca \u00fcretilen jenerik ila\u00e7lar\u0131n pazardaki sat\u0131\u015f\u0131n\u0131 artt\u0131rmak.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0 <\/span>Bilindi\u011fi gibi 2004 Y\u0131l\u0131 ila\u00e7 fiyat kararnamesiyle,jenerik ila\u00e7lar, hi\u00e7bir maliyet unsuru g\u00f6zetiltmeksizin otomatikman, orijinalinin %80\u2019i kadar fiyat alabilmektedirler. D\u00fcnya ortalamas\u0131 %50 oldu\u011fu (%20-80) d\u00fc\u015f\u00fcn\u00fcl\u00fcrse,en az\u0131ndan %30 civar\u0131nda haks\u0131z kazan\u00e7 s\u00f6z konusudur.<\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0 <\/span>Bu jenerik ila\u00e7lar, SSK poliklinik eczaneleri kapat\u0131lmadan \u00f6nce, toplu pazarl\u0131kla \u015fimdiki SGK\u00a0 <\/span>n\u0131n b\u00fcy\u00fck bile\u015feni SSK\u2019ya \u00e7ok ucuza verilirdi ve paralar\u0131da \u00e7ok uzun zamanlarda,h\u00fck\u00fcmete bask\u0131lar yap\u0131larak zar zor al\u0131nabilirdi, o zamanlar banka faizleri de y\u00fcksekti. \u015eimdi ise, \u00e7o\u011fu yabanc\u0131 olan firmalar,ayn\u0131 ila\u00e7lar\u0131, fiyat kararnamesi sayesinde,haks\u0131z olarak ald\u0131klar\u0131 daha y\u00fcksek fiyatlarla, depolar kanal\u0131yla, serbest eczanelere satmakta, faiz sarmal\u0131n\u0131 da eczac\u0131n\u0131n ba\u015f\u0131na y\u0131karak\u00a0 <\/span>ve eczac\u0131lardan da paralar\u0131n\u0131, devlet onlara \u00f6desin \u00f6demesin t\u0131k\u0131r t\u0131k\u0131r almaktad\u0131rlar. <\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0 <\/span>\u0130la\u00e7 fiyat kararnamesinin h\u00fck\u00fcmlerine g\u00f6re, eurodaki de\u011fi\u015fim 3 ay boyunca %5 in \u00fczerinde seyredince ila\u00e7 fiyatlar\u0131 i\u00e7in endekslenen euro de\u011feri\u00a0 <\/span>tespit edildi\u011fi halde, \u00fc\u00e7 aydan daha uzun zaman diliminde d\u00fc\u015f\u00fck euro dan imalat yada ithalat yapan firmalar, ucuza mal ettikleri ila\u00e7lar\u0131 aylarca y\u00fcksek fiyattan satt\u0131klar\u0131 gibi , baz\u0131 ila\u00e7 firmalar\u0131 utanmadan 45 g\u00fcnl\u00fck ge\u00e7i\u015f d\u00f6neminde dahi yine y\u00fcksek fiyattan depolara sat\u0131\u015flara devam etmi\u015flerdir.Bu uygulamalar bunlar\u0131n daha \u00e7ok para kazanmak i\u00e7in neler yapacaklar\u0131n\u0131 g\u00f6stermektedir.\u0130nsan sa\u011fl\u0131\u011f\u0131 \u00fczerinden haks\u0131z kazan\u00e7lar\u0131n\u0131 artt\u0131rmaya y\u00f6nelik ihtirasl\u0131 \u00e7aba sahipleri, k\u0131nanmalar\u0131 gerekirken,aksine,asla hakketmedikleri \u00f6vg\u00fc ve sayg\u0131y\u0131 g\u00f6rmektedirler.Buda \u00fcz\u00fcnt\u00fcm\u00fcz\u00fc artt\u0131rmaktad\u0131r. <\/span><\/span><\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>\u0130\u015fte Eczac\u0131ba\u015f\u0131 voleybol tak\u0131m\u0131na sponsor olan ZENT\u0130VA n\u0131n kazanc\u0131 siz de\u011ferli meslekta\u015flar\u0131m\u0131z\u0131n katk\u0131lar\u0131yla devletten \u00e7\u0131kmaktad\u0131r.<\/span><\/span><\/p>\n

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\u00a0<\/p>\n

<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>T\u00fcrk sporuna destek veren ZENT\u0130VA n\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde kazanc\u0131n\u0131n daha da artmas\u0131 g\u00fcndemdedir. \u0130la\u00e7 fiyat kararnamesinin yay\u0131nlanan yeni y\u00f6netmeli\u011fine g\u00f6re, re\u00e7etesiz hale gelecek jenerik ila\u00e7lar\u0131n fiyatlar\u0131 daha da y\u00fckselecek, reklam sorunu da a\u015f\u0131l\u0131rsa sat\u0131\u015flar\u0131nda b\u00fcy\u00fck art\u0131\u015flar olacakt\u0131r.Bu paralar\u0131n T\u00fcrk sporuna katk\u0131 sa\u011fl\u0131yaca\u011f\u0131 a\u00e7\u0131kt\u0131r.T\u00fcrk sporunun geli\u015fimine bu deste\u011fin verilmesinde katk\u0131da bulunan yerli firmalar\u0131n iyi paralara\u00a0 <\/span>yabanc\u0131lara sat\u0131lmas\u0131n\u0131 sa\u011flayanlara, jenerik ila\u00e7lara otomatik olarak orijinal\u2019inin %80 i fiyat verilmesine, re\u00e7etesiz jeneriklere fiyat serbestli\u011fi getiren,\u00a0 <\/span>ila\u00e7 fiyat kararname ve y\u00f6netmeliklerini haz\u0131rlan-mas\u0131nda eme\u011fi ge\u00e7enlere, ila\u00e7 firmas\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 NOVART\u0130S ortakl\u0131 ZENT\u0130VA ya\u00a0 <\/span>satarak onun Eczac\u0131ba\u015f\u0131 voleybol tak\u0131m\u0131na sponsor olmas\u0131n\u0131 sa\u011flayan\u00a0 <\/span>\u0130E\u0130S ba\u015fkan\u0131 say\u0131n B\u00fclent Eczac\u0131ba\u015f\u0131\u2019na, katk\u0131lar\u0131ndan dolay\u0131 T\u00fcrk sporu ad\u0131na te\u015fekk\u00fcrler.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 De\u011fi\u015fen D\u00fcnya d\u00fczeniyle beraber,d\u00fcnyada oldu\u011fu gibi \u00fclkemizde de sporun \u015fekli de\u011fi\u015fti.Eskiden toprak sahalarda,gen\u00e7lerin amat\u00f6rce kar\u0131n toklu\u011funa oynad\u0131\u011f\u0131,semtlerin sevilen ki\u015filerinin...<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-2861","post","type-post","status-publish","format-standard","hentry","category-ecz-sedat-guclu"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/2861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2861"}],"version-history":[{"count":1,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/2861\/revisions"}],"predecessor-version":[{"id":3999,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/2861\/revisions\/3999"}],"wp:attachment":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2861"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}