{"id":2963,"date":"2012-07-26T12:56:38","date_gmt":"2012-07-26T09:56:38","guid":{"rendered":"http:\/\/www.ced.org.tr\/?p=2963"},"modified":"2012-07-26T12:56:38","modified_gmt":"2012-07-26T09:56:38","slug":"internet-uzerinden-satis-yapan-eczanelerin-reklamlari-internet-devi-googlea-pahaliya-mal-oldu","status":"publish","type":"post","link":"http:\/\/www.ced.org.tr\/?p=2963","title":{"rendered":"\u0130nternet \u00fczerinden sat\u0131\u015f yapan eczanelerin reklamlar\u0131 internet devi Google’a pahal\u0131ya mal oldu"},"content":{"rendered":"
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Google ila\u00e7 reklamlar\u0131 y\u00fcz\u00fcnden 500 milyon dolar \u00f6deyecek.<\/strong><\/p>\n<\/div>\n

Google, Amerika Birle\u015fik Devletleri’nden giri\u015f yapan kullan\u0131c\u0131lar\u0131n sayfalar\u0131nda, Kanada’da internet \u00fczerinden sat\u0131\u015f yapan eczanelerin reklamlar\u0131n\u0131 yay\u0131nlad\u0131\u011f\u0131 i\u00e7in 500 milyon dolar ceza \u00f6demeyi kabul etti.<\/div>\n
\n
Bu reklamlar Google’\u0131n AdWords servisi ile haz\u0131rlanm\u0131\u015ft\u0131.<\/p>\n<\/div>\n

Google \u00f6demeyi yaparak, ABD’de hakk\u0131nda kamu davas\u0131 a\u00e7\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mi\u015f oldu.<\/p>\n

Federal soru\u015fturmay\u0131 y\u00fcr\u00fcten Amerikal\u0131 yetkililer, 500 milyon dolar tutar\u0131n\u0131n \u015firketin bu reklamlardan edindi\u011fi gelir ve bu \u015fekilde yap\u0131lan ila\u00e7 sat\u0131\u015f tutarlar\u0131 g\u00f6zetilerek belirlendi\u011fini s\u00f6yledi.<\/p>\n

Google, reklamlar\u0131n Amerika Birle\u015fik Devletleri’nde yay\u0131nlanmas\u0131na izin vermemesi gerekti\u011fini kabul etti.<\/p>\n

\u015eirket ad\u0131na yap\u0131lan a\u00e7\u0131klamada “Bir s\u00fcre \u00f6nce Kanada merkezli eczanelerin ABD’de re\u00e7eteli ila\u00e7 sat\u0131\u015flar\u0131 konusunda reklam vermesini yasaklad\u0131k” dendi.<\/p>\n

“Ancak, \u015fimdi d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda, Google olarak bu reklamlara en ba\u015ftan izin vermememi\u015f olmam\u0131z gerekti\u011fi ortada.” de\u011ferlendirmesi yap\u0131ld\u0131.<\/p>\n

Kanada’da re\u00e7eteli ila\u00e7lar ABD’dekine g\u00f6re daha ucuz. \u0130nternet eczaneleri \u00e7o\u011fu zaman bunlar i\u00e7in re\u00e7ete istemeyebiliyor.<\/p>\n

ABD’de ila\u00e7lar\u0131n bu \u015fekilde sat\u0131lmas\u0131 yasad\u0131\u015f\u0131.<\/p>\n

ABD G\u0131da ve \u0130la\u00e7 \u0130daresi (FDA) bu ila\u00e7lar\u0131n g\u00fcvenli olmayabilece\u011fini vurguluyor.<\/p>\n

ABD Adalet Bakanl\u0131\u011f\u0131 da, internette ila\u00e7 sat\u0131\u015flar\u0131 konusundaki denetimlerin yetersiz oldu\u011funu vurgulad\u0131.<\/p>\n

Bakanl\u0131k “Kanada’da re\u00e7eteli ila\u00e7lar i\u00e7in d\u00fczenleyici bir kurum olsa da, re\u00e7eteye tabi ila\u00e7lar ABD’ye g\u00f6nderildi\u011finde, bu kurumun yetki alan\u0131na dahil olmuyor. Pek \u00e7o\u011fu da Kanada d\u0131\u015f\u0131nda \u00fcretilmi\u015f ve yeterli denetimlerden ge\u00e7memi\u015f ila\u00e7lar sat\u0131yor” dedi.<\/p>\n

http:\/\/www.bbc.co.uk\/turkce\/ekonomi\/2011\/08\/110825_google_drugs.shtml<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google ila\u00e7 reklamlar\u0131 y\u00fcz\u00fcnden 500 milyon dolar \u00f6deyecek. Google, Amerika Birle\u015fik Devletleri’nden giri\u015f yapan kullan\u0131c\u0131lar\u0131n sayfalar\u0131nda, Kanada’da internet \u00fczerinden sat\u0131\u015f...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[62],"tags":[],"class_list":["post-2963","post","type-post","status-publish","format-standard","hentry","category-sagliktan-haberler"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t