{"id":2978,"date":"2012-08-16T10:05:21","date_gmt":"2012-08-16T07:05:21","guid":{"rendered":"http:\/\/www.ced.org.tr\/?p=2978"},"modified":"2012-08-16T10:05:21","modified_gmt":"2012-08-16T07:05:21","slug":"ilac-endustrisine-non-merci","status":"publish","type":"post","link":"http:\/\/www.ced.org.tr\/?p=2978","title":{"rendered":"\u0130la\u00e7 end\u00fcstrisine \u201cNon merci\u201d"},"content":{"rendered":"

Frans\u0131zlar \u0130la\u00e7 \u015eirketlerinin Promosyonlar\u0131na \u201c<\/span>\u201c<\/strong>Non merci<\/span>\u201d<\/strong> diyor.<\/span><\/p>\n

\u00c7e\u015fitli tedavi se\u00e7enekleri hakk\u0131nda bilin\u00e7li karar vermek i\u00e7in ba\u011f\u0131ms\u0131z, g\u00fcvenilir veriye eri\u015fim \u00f6nemlidir.<\/span> <\/span><\/p>\n

Frans\u0131z doktorlar ila\u00e7 pazarlama uygulamalar\u0131nda daha fazla fark\u0131ndal\u0131k kazanarak ila\u00e7 firmalar\u0131n\u0131n ‘tan\u0131t\u0131m faaliyetleri kar\u015f\u0131 ele\u015ftirel bir yakla\u015f\u0131m benimsediler.<\/span><\/p>\n

\u0130la\u00e7 firmalar\u0131n\u0131n verdi\u011fi e\u011fitimlerin tarafs\u0131z ve etik olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyorlar. <\/span><\/p>\n

\u201cNon merci…” 2012<\/span> <\/span>S\u00f6zle\u015fmesini<\/span> <\/span>imzalayanlar, sa\u011fl\u0131k profesyonellerinin \u00e7al\u0131\u015fma ve kararlar\u0131n\u0131n, sadece hasta yarar\u0131n\u0131 esas al\u0131nd\u0131\u011f\u0131ndan emin olmak istiyorlar.<\/span><\/p>\n

http:\/\/english.prescrire.org\/en\/82\/173\/0\/315\/About.aspx<\/span> <\/span><\/p>\n

<\/span><\/strong><\/p>\n

Biz bu s\u00f6zle\u015fmeyi imzalayanlar, sa\u011fl\u0131k <\/span>profesyonellerinin<\/span> \u00e7al\u0131\u015fma ve kararlar\u0131n\u0131n, sadece hastalar\u0131n yarar\u0131n\u0131 esas ald\u0131\u011f\u0131nan emin olmak istiyoruz.<\/span><\/p>\n

Sa\u011fl\u0131k hizmetlerinin sunumu, e\u011fitim ve ara\u015ft\u0131rma gibi etkinliklerin hepsi, ba\u011f\u0131ms\u0131zl\u0131k ve mesleki etik ile ba\u011fda\u015fmayan etkilere maruz kalabilir.<\/span> <\/span><\/p>\n

<\/span>–<\/span> <\/span>Sa\u011fl\u0131k arenas\u0131nda i\u015f yapan \u015firketlerin,<\/span> <\/span>hastalar ve sa\u011fl\u0131k profesyonellerini hedef alan do\u011frudan ve dolayl\u0131 promosyon kampanyalar\u0131 yoluyla,<\/span> <\/span>bilgi kaynaklar\u0131 ve ilk ya da s\u00fcrekli e\u011fitimin finansman\u0131 yoluyla, ve kamu yetkilileri \u00fczerinde ekonomik ve mali bask\u0131lar yapt\u0131\u011f\u0131n\u0131n fark\u0131nday\u0131z.<\/span><\/p>\n

– Y\u00f6netmeliklerinin haz\u0131rlanmas\u0131 ya da uygulanmas\u0131 veya \u00f6nleyici, tan\u0131 ve tedavi kaynaklar\u0131n\u0131n y\u00f6netiminden sorumlu olanlar \u00fczerinde, ulusal ya da uluslar \u00fcst\u00fc kurulu\u015flar\u0131n yapt\u0131\u011f\u0131 ekonomik, siyasi ve mali bask\u0131larla veya<\/span><\/p>\n

Profesyonellerin kendilerini ki\u015fisel \u00e7\u0131karlar\u0131 i\u00e7in <\/span>ba\u011f\u0131ms\u0131zl\u0131k ve mesleki etik ile ba\u011fda\u015fmayan davran\u0131\u015flarda bulu<\/span>ndu\u011funun fark\u0131nday\u0131z.<\/span><\/p>\n

<\/span><\/p>\n

Hastalar da, tarafl\u0131 bilgiler,\u00a0 kendilerine hizmet eden yard\u0131m programlar\u0131 gibi do\u011frudan veya dolayl\u0131 cazibelerden etkilenebilir.<\/span><\/p>\n

<\/span><\/p>\n

– hasta gruplar\u0131n\u0131n kurumsal finansman\u0131;<\/span><\/p>\n

– medya ve kanaat \u00f6nderleri arac\u0131l\u0131\u011f\u0131 as\u0131ls\u0131z bilgilerin yay\u0131lmas\u0131 veya hatta kurumsal promosyon malzemelerinin da\u011f\u0131t\u0131lmas\u0131<\/span><\/p>\n

– kurumsal sponsorlar taraf\u0131ndan s\u00f6zde sa\u011fl\u0131\u011f\u0131 bilin\u00e7lendirme kampanyalar\u0131 d\u00fczenlenmesi <\/span>ile hastalar\u0131 etkileyebiliyorlar.<\/span><\/p>\n

Biz bu s\u00f6zle\u015fmeyi imzalayanlar, kaliteli bak\u0131m lehine \u00e7al\u0131\u015fmak i\u00e7in a\u015fa\u011f\u0131daki \u015fekilde davranmaya s\u00f6z verdik.<\/span><\/p>\n

– \u00d6zellikle sa\u011fl\u0131k alan\u0131nda i\u015f yapan \u015firketlere ili\u015fkin olarak, bu ama\u00e7 ile ters d\u00fc\u015fecek do\u011frudan herhangi bir ili\u015fkiden ka\u00e7\u0131nmak;<\/span><\/p>\n

– Sa\u011fl\u0131k arenas\u0131nda i\u015f yapan \u015firketlerden veya hastalar\u0131n \u00e7\u0131karlar\u0131ndan ziyade kendi \u00e7\u0131karlar\u0131n\u0131n pe\u015finde ko\u015fan di\u011fer organizasyonlardan, kendi ad\u0131na veya \u00a0aktif olarak yer ald\u0131\u011f\u0131 herhangi bir meslek kurulu\u015fu ad\u0131na ayni, hediyeler ya da s\u00fcbvansiyonlar \u00a0gibi her t\u00fcrl\u00fc yard\u0131mlar\u0131 geri \u00e7evirmek;<\/span><\/p>\n

– Bu t\u00fcr bilgileri bir kenara ay\u0131rmak ya da en az\u0131ndan ba\u011f\u0131ms\u0131z bilgi kaynaklar\u0131 ile kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in; kurumsal tan\u0131t\u0131m faaliyetlerine kar\u015f\u0131 (reklam, sat\u0131\u015f temsilcisi ‘ziyaretleri, kanaat \u00f6nderleri) ele\u015ftirel bir tutum sergilemek,<\/span><\/p>\n

Onun yerine, ba\u011f\u0131ms\u0131z bilgi kaynaklar\u0131 se\u00e7mek ve kar\u015f\u0131la\u015ft\u0131rmal\u0131 bilgiden yana olmak,<\/span><\/p>\n

– M\u00fcmk\u00fcn oldu\u011funca, sa\u011fl\u0131k arenas\u0131nda i\u015f yapan \u015firketlerin veya hastalar\u0131n \u00e7\u0131karlar\u0131ndan ziyade kendi \u00e7\u0131karlar\u0131n\u0131n pe\u015finde ko\u015fan di\u011fer organizasyonlar\u0131n herhangi bir \u015fekilde deste\u011finin olmad\u0131\u011f\u0131 temel ve s\u00fcrekli e\u011fitim programlar\u0131n\u0131 se\u00e7mek<\/span><\/p>\n

– G\u00fcvenilir bir bilgiye dayanarak karar payla\u015f\u0131lmas\u0131 i\u00e7in hastalara g\u00fcvenilir, kaliteli kaynaklardan bilgi sa\u011flamak.<\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

<\/span><\/p>\n

http:\/\/english.prescrire.org\/en\/82\/173\/0\/315\/About.aspx<\/a> <\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Frans\u0131zlar \u0130la\u00e7 \u015eirketlerinin Promosyonlar\u0131na \u201c\u201cNon merci\u201d diyor. \u00c7e\u015fitli tedavi se\u00e7enekleri hakk\u0131nda bilin\u00e7li karar vermek i\u00e7in ba\u011f\u0131ms\u0131z, g\u00fcvenilir veriye eri\u015fim \u00f6nemlidir....<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-2978","post","type-post","status-publish","format-standard","hentry","category-sagliktan-haberler"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/2978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2978"}],"version-history":[{"count":0,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/2978\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2978"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ced.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}